Please join my conversational panel on how entrepreneurship is driving sustainable innovation at the inaugural Washington, DC Women in Green Forum at the US Green Building Headquarters. Learn how women of all ages are blending drive, creativity, collaboration for sustainable business innovation. For more information: http://www.women.in.green.forum.com
Responsible Brand Management in the Era of Social Networking: Risks and Rewards
CommitForum!, October 9, 10:15 am, New York Marriott Downtown
Whether B-to-B or B-to-C, companies risk reputational snafus throughout the supply and value chains when engaging in social networking.
Yet, in this day and age, when everyone depends on multiple media channels to communicate, the risk of not engaging stakeholders—from customers, to employees, to investors–could be even higher.
Plus, when done right, social media can enhance a brand’s ‘responsibility’ allure—and value.
What works, what doesn’t? Why and why not? How are the most responsible, sustainable companies learning to manage the risks and earn public rewards for their social campaigns and accomplishments? How can the hard work of sustainability data collection and reporting be used to advantage in such campaigns?
Based on our recent research, reporting, and worldwide talks on the topic, these are some of the questions Dr. Goodman will discuss with ask a panel of world-renowned experts:
Dave Stangis was named Vice President-Corporate Social Responsibility (CSR) and Sustainability at Campbell in September 2008. In 2011, his role was expanded to include oversight of Community Affairs and the Campbell Soup Foundation. Prior to joining Campbell, Dave worked for 12 years at Intel, where he created and led the corporate responsibility function.
Dan Bross, Microsoft’s Senior Director of Corporate Citizenship, has over twenty-five years of experience in the public, private and nonprofit sectors. In 2002 led a cross-company virtual team that developed Microsoft’s global Citizenship Program. Today, Dan leads a team with Citizenship responsibilities focused on issues management, reporting, stakeholder engagement and strategic relationship management.
Dr. Leonardo Bonanni is founder and CEO of Sourcemap, a supply chain transparency company which allows companies and consumers to see where products come from, including social, environmental and financial risks. Sourcemap provides an enterprise social networking platform that connects multinationals and public sector agencies with the thousands of suppliers in their extended supply chains.
To Register: http://www.commitforum.com
©2013 Ann Goodman
NASDAQ’s Vice Chair Meyer “Sandy” Frucher was a big hit during the Sustainability Accounting Standards Board’s (SASB) spring conference in New York City, reminding fellow panelists of common-sense wisdom during an arcane debate on sustainability reporting that pitted accounting standards against regulatory guidelines — and baffled most of the audience.
After a series of nonstop trips spanning four continents in his role as “roving ambassador without a portfolio” — and freshly returned from a board meeting of the World Federation of Exchanges (WFE) in Tokyo— Frucher sat down with me to talk what makes sense for companies, investors and the public as business embraces sustainability reporting.
Ann Goodman: Why did NASDAQ publish an integrated report last December?
Sandy Frucher: We’re a for-profit company. We used to be a boutique stock exchange in one place trading equities in the U.S. The world changed. We’ve become a global company, a multinational and multi-modal company — that is, Continue reading “NASDAQ’s Sandy Frucher takes stock of sustainability reporting”
Join Dr. Goodman as she moderates “Developmental Challenges Post 2015,” with a focus on empowering women and local communities. Part of AIDF’s Washington, D.C. Aid and International Development Forum, the May 21 panel will include cutting-edge remarks on some of the most pressing sustainability problems of our time, including poverty, children’s equity, health, education and human rights. Distinguished speakers include: Papa Seck, UN Women; Meenakshi Menon, GHETS; and Richard Morgan, UNICEF. To register for the free, two-day conference, see: aidforumonline.org.
© 2013 Ann Goodman
While Spring officially arrived a week ago, the weather took a cold, dreary turn in New York and elsewhere, auguring more climate change to come.
Nonetheless, it’s been an exciting Winter for my sustainability activities.
Over the winter season, I’ve been active in a number of high-level sustainability events
and other projects, including the five spotlighted here:
1)Most recently, I learned Continue reading “Late Winter Roundup: ‘tis the season to welcome Spring…and a changing climate”
As the time fast approaches for women in the US and China to meet on green consumption in Washington, D.C. (see previous post), I fondly remember my dear colleague Prof. Shi Qi Qing, who skillfully formed international alliances in this field–notably with me while I led WNSF–during her inspirational tenure as Secretary General of CAWE, the China Association of Women Entrepreneurs.
She will be missed–for her wide knowledge, calm and warm personality, sound judgment and her passion for a sustainable world that women could help lead.
At Hong Kong’s World Green Forum in summer 2011, she said with usual aplomb that “the shift in the focus of a global economy toward investments in clean technologies and natural infrastructures like forest and soil is an optimal choice for economic growth in a real sense, a combat against climate change and [an aid to] adequate employment in the 21st century.”
Prof. Shi was truly an inspiring global green partner–across continents, languages and cultures.
During her decade-long tenure as Executive Director of the Women’s Network for a Sustainable Future (WNSF), Dr. Goodman forged a long term alliance with the China Association of Women Entrepreneurs (CAWE) on sustainable business. Now, CAWE’s maternal organization, the All China Women’s Federation, is joining forces with the International Fund for China’s Environment, and Big Green Purse, among many other notables, to host an all-day FREE forum on “Using the Power of Purse to Protect the Planet: US-China Greener Consumption Forum.” Join Dr. Goodman, as she opens the ‘US-China Greener Consumption Forum’ at the World Bank in Washington, D.C., as moderator of the first plenary panel preceding a day of in-depth discussions of the vital cooperation between US and Chinese women to slow the depletion of natural resources and change consumption patterns with their new-found wealth and power. For details, and to register gratis, visit: http://www.ifce.org (March 22, World Bank, Washington, DC, 8am-5:15 pm, followed by reception)
Sustainability: The Journal of Record publishes :
Goodman & Colleagues on:
The Sustainability-Social Networking Nexus:
“We believe that with a conscious focus on the goals of sustainability and resilience, social networking can facilitate a more adaptive response to stresses that are likely to arise from climate change and resource depletion…
“and are researching how social media might help with resilience in disaster cases, particularly as connected with climate change.”
Growing weather-related disasters around the world are a vivid example (see current and upcoming pieces on anngoodman.com and R2sustainability.com).
From Sustainability: The Journal of Record:
“On October 29, 2012, Hurricane Sandy rolled over the most populated metropolis in the United States, killing more than a hundred people, cutting power to millions of homes and businesses, devastating coastal communities, and causing upward of $70 billion in damages…”
“While there are many approaches to integrating such principles, we believe that one of the most potentially beneficial opportunities lies in the still-emerging social networking, media, and data revolution, mainly because of its promise of new ways to
communicate, collaborate, cooperate, share, and distribute things like work, power, ideas, goods, and services within and across communities…Read more at:
http://online.liebertpub.com/toc/sus/6/1 (complete article and interview free to our readers from February 18)
Thanks to Linked In for including me in the top 1 % profiles viewed in 2012! With all we’re doing around the world, look for yet higher rating this year. And see latest posts from talks worldwide at anngoodman.com!
© 2013 Ann Goodman
At the National Council for Science and the Environment’s timely conference on Disasters and Environment, focusing on science, preparedness and resilience, in Washington, D.C. in mid-January, one of the most seasoned and sensible, yet cautionary voices was keynote speaker Margareta Wahlstrom, of the UN Office of Disaster Risk Reduction in Geneva.
One warning: Functional communications will be key to resilience in disasters, likely to accelerate in the future.
With the population growing two to three times more in most vulnerable areas of the world, largely coastal, we should now know, with the wealth of scientific and other data available, how to plan for the future, she said.
In planning for future resilience, she named three challenges:
1.Planning and developing resilience, especially for agricultural and urban issues.
3.Communications. “Research is rich, and the volume of information enormous–so it’s not as accessible to decision makers as it should be.”
After her keynote, Ms. Wahlstrom sat down with me to elaborate on her ideas, based on wide experience, on improving communications during environmental disasters, especially in an age of amplifying communications through electronic and wide-spreading social networking tools… Continue reading “Improving Communications in Environmental Disasters: A conversation with the UN’s Margareta Wahlstrom”